National Drugs Campaign Evaluation Research August 2015

National Drugs Campaign Evaluation Research August 2015
Type: 
Report
Date published: 
19 October 2017
Authors: 
Stancombe Research + Planning
Description: 

This report evaluates wave one of the Ice Destroys Lives phase of the National Drugs Campaign. This phase ran from May–June 2015. Evaluation research took place in July 2015. The report assesses how well the advertising materials performed against the communication strategy objectives. It also provides recommendations for future phases of the campaign.