Insights

To inform the development of the Girls Make Your Move campaign, research was undertaken on behalf of the department to identify key drivers and barriers to participation in physical activity among young Australian women.

The research undertaken by TNS Australia, explored the particular attitudes and behaviours of the primary target audience to inform the strategy and development of the campaign. The insights from this research are outlined in the report.

Quick facts

• 9 in 10 Australian young people don’t move enough and nearly 70% of Australian adults (i.e. almost 12 million adults) are either sedentary or have low levels of physical activity1.

• Guidelines recommend at least one hour of physical activity every day2.

• When young women exercise they do so at a lower level of intensity and have higher amounts of sedentary time than young men3.

• Regular physical activity, even of moderate intensity can reduce the risk of cardiovascular disease, type II diabetes, osteoporosis, colon cancer, obesity and injury 4.

• The benefits of regular physical activity go well beyond those of disease prevention. It can help manage stress, alleviate depression and anxiety, strengthen self-esteem, enhance mood and boost mental alertness5.

• Physical activity provides social benefits through social interaction. Among children and adolescents, regular physical activity and exercise has been associated with improved school performance, a greater sense of personal responsibility and group cooperation, and less drug and alcohol consumption6.

• Young women experience a number of barriers that prevent them from being as physically active as young men. Research has identified the fear of being judged or ridiculed as a key barrier for young women wishing to be physically active7.

References

  1. Australian Bureau of Statistics (ABS)2013. Australian Health Survey: First Results, 2011-12. ABS Cat. No. 4364.0.55.001. Canberra: ABS.
  2. Australia’s Physical Activity & Sedentary Behaviour Guidelines for Young People (13 -17 years), Commonwealth of Australia 2014
  3. Australian Bureau of Statistics, Catalogue 4364.0.55.001 - Australian Health Survey: First Results, 2011-12.
  4. Bauman A, Bellow B, Vita P, Brown W, Owen N 2002. Getting Australia Active: towards better practice for the promotion of physical activity, National Public Health Partnership, Melbourne, Australia in ABS Australian Health Survey; Physical Activity, 2011-12
  5. Bauman A, Bellow B, Vita P, Brown W, Owen N 2002. Getting Australia Active: towards better practice for the promotion of physical activity, National Public Health Partnership, Melbourne, Australia in ABS Australian Health Survey; Physical Activity, 2011-12
  6. Bauman A, Bellow B, Vita P, Brown W, Owen N 2002. Getting Australia Active: towards better practice for the promotion of physical activity, National Public Health Partnership, Melbourne, Australia in ABS Australian Health Survey; Physical Activity, 2011-12
  7. Sport England. Go where women are: Insight on engaging women and girls in sport and exercise
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Page last updated: 20 Sep 2017

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