Evaluation research report phase 2

In 2016, the Department of Health launched the ‘Girls Make Your Move’ campaign in Australia. The campaign stems from on-going concerns and evidence that young women are doing less physical activity than recommended by physical activity guidelines, and that Australians are increasingly inactive, with associated health risks on the rise. The campaign has been designed to engage young women (12-19 years old) and their parents to increase girls’ participation in physical activity and sport through shifting perceptions of exercise and generating intentions to be more active.

Two waves of campaign activity have been launched in February 2016 and February 2017. Evaluation research was undertaken after each wave to assess campaign impact against its awareness, attitudinal and intentional objectives. The research was conducted via online surveys with:

• young women aged 12-19 years (with a boost sample of 20-21 year old women)
• parents of girls aged 12-19 years.

This report shows the results of wave two in 2017.