Evaluation research report phase 3 - Girls Make Your Move
In 2016, the Department of Health launched the ‘Girls Make Your Move’ campaign in Australia. The campaign stems from on-going concerns and evidence that young women are doing less physical activity than recommended by physical activity guidelines, and that Australians are increasingly inactive, with associated health risks on the rise. The campaign has been designed to engage young women (12-19 years old) and their parents to increase girls’ participation in physical activity and sport through shifting perceptions of exercise and generating intentions to be more active.
Three waves of campaign activity have been launched in February 2016, February 2017 and March 2018. Evaluation research was undertaken after each wave to assess campaign impact against its awareness, attitudinal and intentional objectives. The 2018 research was conducted via online surveys with:
• young women aged 12-24 years
• parents of girls aged 12-19 years.
This report shows the results of wave three in 2018.
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