About this campaign
The ‘Get the facts about immunisation’ campaign aims to encourage Australian parents and carers to get their kids vaccinated.
Research shows that when people are fully informed about the benefits of vaccination, they are more likely to vaccinate.
While immunisation rates in Australia are already high, with 93 per cent of five-year-old children fully vaccinated, there are some areas where the immunisation rate is too low. It is these pockets of low coverage which pose risks to the community, especially to people:
- who can’t be vaccinated, like newborns
- with certain medical conditions.
The campaign will reach parents through the online communication channels they prefer, such as social media. Materials such as posters and brochures have also been developed to support the campaign.
The campaign will cost $5.5 million over the three years from 2016–17 to 2018–19.
Independent evaluation research was conducted following the first phase of the campaign and assessed the impact of the campaign against its campaign objectives.
Page last updated: 27 Feb 2018