About this campaign

The ‘Get the facts about immunisation’ Campaign aims to encourage Australian parents and carers to get their kids vaccinated.

Research shows that when people are fully informed about the benefits of vaccination, they are more likely to vaccinate.

While immunisation rates in Australia are already high, with 94 per cent of five-year-old children fully vaccinated, there are some areas where the immunisation rate is too low. It is these pockets of low coverage which pose risks to the community, especially to people:

  • who can’t be vaccinated, like newborns
  • with certain medical conditions.

The Campaign will reach parents through online communication channels, such as social media. Materials such as posters and brochures have also been developed to support the Campaign.

The Campaign will cost $7.5 million over the three years from 2016–17 to 2018–19.

Campaign evaluation

Independent evaluation research was conducted following the first and second phases of the Campaign to assess the impact of the campaign against the campaign objectives.

Page last updated: 11 Feb 2020