Childhood Immunisation Education Campaign evaluation report — phase 3
In January 2019, the Department of Health launched the third wave of the ‘Get the facts about immunisation’ campaign in Australia.
While nationally immunisation rates in Australia are high, with 94% of 5-year-old children fully vaccinated, it’s still not high enough.
The Campaign aims to reach parents of children aged 0 to 5 years and expectant parents through the online communication channels.
As part of the Whole of Government Evaluation Framework, evaluation research was undertaken by Hall & Partners after the third wave of campaign activity to assess the campaign impact against its awareness, attitudinal and intentional objectives.
The findings from this evaluation research are outlined in the report above.
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