Don’t Make Smokes Your Story – National Tobacco Campaign
TV commercial – 48 seconds
Ted and his family sitting on the back steps with his guitar.
Voiceover: Family is everything to me.
We see Ted in the kitchen with his extended family.
Voiceover: I can’t imagine life without them, to be honest.
We see Ted in the hospital with an oxygen mask on his face. A close up of his finger with a pulse monitor attached.
Voiceover: I’ve had my battles with smokes.
We see Ted’s wife standing at his hospital bedside.
Voiceover: My lungs got pretty bad
We see a close up of Ted’s face with the oxygen mask.
Voiceover: Sometimes I could hardly breathe and that was tough on everyone.
In a flashback, we cut to a younger Ted at a skate park, smoking with a mate. We then see them passing cigarettes to each other as they sit in the skate bowl.
Voiceover: I’m not sure why I smoked; I just did.
We see Ted playing with his children in the backyard.
Voiceover: My kids, Jarrah and Yani, I wanted to be there for them, so I quit. Quitting was tough, I just kept trying.
We see Ted kicking a football with his children.
Voiceover: now I can keep up with them in the yard….
Ted helps his children riding their bikes on the street.
Voiceover: …and I’ve got more money to spend on better things.
We see Ted standing in front of his house taking a selfie with his Mum.
Voiceover: Mum and the Aunties are pretty happy that I quit.
We see Ted with his extended family in the kitchen.
Voiceover: They didn’t want me to die from smokes like Dad did.
We see Ted’s face and a shot of Ted standing in front of his house with his children playing football behind him.
Voiceover: My name is Ted, and family is my story.
Voiceover: DON’T MAKE SMOKES YOUR STORY.
Voiceover: For help, download the My Quit Buddy app, call the Quitline, or visit quitnow.
Federal Government logo, Quitline Logo and My QuitBuddy logo
Voiceover: Authorised by the Australian Government, Canberra.
Authorised by the Australian Government, Canberra. Spoken by F. Leone