Don't make smokes your story

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Don’t Make Smokes Your Story – National Tobacco Campaign

TV commercial – 48 seconds

Ted and his family sitting on the back steps with his guitar.

Voiceover: Family is everything to me.

We see Ted in the kitchen with his extended family.

Voiceover: I can’t imagine life without them, to be honest.

We see Ted in the hospital with an oxygen mask on his face. A close up of his finger with a pulse monitor attached.

Voiceover: I’ve had my battles with smokes.

We see Ted’s wife standing at his hospital bedside.

Voiceover: My lungs got pretty bad

We see a close up of Ted’s face with the oxygen mask.

Voiceover: Sometimes I could hardly breathe and that was tough on everyone.

In a flashback, we cut to a younger Ted at a skate park, smoking with a mate. We then see them passing cigarettes to each other as they sit in the skate bowl.

Voiceover: I’m not sure why I smoked; I just did.

We see Ted playing with his children in the backyard.

Voiceover: My kids, Jarrah and Yani, I wanted to be there for them, so I quit. Quitting was tough, I just kept trying.

We see Ted kicking a football with his children.

Voiceover: now I can keep up with them in the yard….

Ted helps his children riding their bikes on the street.

Voiceover: …and I’ve got more money to spend on better things.

We see Ted standing in front of his house taking a selfie with his Mum.

Voiceover: Mum and the Aunties are pretty happy that I quit.

We see Ted with his extended family in the kitchen.

Voiceover: They didn’t want me to die from smokes like Dad did.

We see Ted’s face and a shot of Ted standing in front of his house with his children playing football behind him.

Voiceover: My name is Ted, and family is my story.

Voiceover: DON’T MAKE SMOKES YOUR STORY.

Voiceover: For help, download the My Quit Buddy app, call the Quitline, or visit quitnow.

Federal Government logo, Quitline Logo and My QuitBuddy logo

Voiceover: Authorised by the Australian Government, Canberra.

Authorised by the Australian Government, Canberra. Spoken by F. Leone

Well done! You’ve taken an important step on the road to becoming smoke-free. Quitting can be hard and most smokers try a number of times before they finally quit for good. So take it one step at a time and don’t beat yourself up. The longer you stay smoke-free, the easier it gets. Learn the many benefits of quitting and ways to help you do this.

Smoking facts

Smokes are a cause of diabetes
The longer you stay smoke free the easier it gets
2/3 of Aboriginal & Torres Strait Islander daily smokers have tried to quit smoking
Quit before you get pregnant to plan for a healthy baby and healthy pregnancy
81% of 15-17 year old Aboriginal & Torres Strait Islander people do not smoke
By quitting smoking, a daily smoker could save over $8,300 a year